Avery Dennison
E-Commerce Solutions

A selection of labeling products to help brands stay connected with and delight consumers outside the brick and mortar store.

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Our World is Going Digital

Online is increasingly the place where we work, play, and learn. It’s increasingly the place where we shop, as well.

Without a doubt, the COVID-19 pandemic has accelerated the e-commerce trend, prompting companies in many industries to rethink the way they do business with their customers.
The stakes are incredibly high.

As growth in e-commerce has accelerated, three types of remote shopping have emerged.

  • Click and Pick-Up
  • Food/ Grocery Delivery
  • Online Purchasing


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Variable Information Printing Solutions

An e-commerce label can say a lot about a brand. That's why choosing the right label technology for variable information printing is critical. 

We offer a wide range of variable information labelling products made with direct thermal and thermal transfer technologies.

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Direct thermal is an ideal, affordable option for shipping labels with variable information (such as barcodes and addresses) and other applications with a short lifespan.

Thermal transfer technology offers greater durability than direct thermal, with higher quality and longer lasting printed images. It’s an ideal option for long-term or outdoor applications, such as cross-country and international shipping.

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Sustainable Solutions

Thinner and lighter printing materials.

These high-quality solutions are engineered to be thinner and/or use less materials than standard constructions. Not only do they get more done with less raw materials, but save fuel and reduce greenhouse gas (GHG) emission during shipping.

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Designed for a wide range of common eCommerce applications, Eco Portfolio solutions feature 33% more labels per roll, 33% less freight costs and about 40% landfill waste reduction.

Avery Dennison’s Direct Thermal BOPP film portfolio has been recognized by the Association of Plastic Recyclers for PE Film recycling.

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RFID Solutions

Technology that can help ensure a products' authenticity and safety.

Radio Frequency Identification (RFID) and the Internet of Things (IoT) are bringing about a revolution in e-commerce logistics: the ability to "see" a product at every stage of the journey - from source to recipient.

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Driving efficiency across the supply chain, Intelligent Labels help manufacturers work in greater lockstep with suppliers, enable shippers to optimize truckloads, and allow consumers confidence in the authenticity and safety of the products they buy.

RFID enables tagging of 100% of inventory and helps brands reduce counterfeiting, theft, billing disputes and chargeback fees while also supporting more effective recall and product tracking.

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Stay relevant with today's consumers with help from Avery Dennison.

Avery Dennison E-Commerce solutions are designed to help brands evolve their e-commerce packaging. Whether that packaging needs a little tweak or full transformation.

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